On August 7, 2024, Adobe introduced the Generative AI-powered Journey Optimizer, revolutionizing B2B marketing. This tool is now available as part of Adobe Experience Cloud.
What is Adobe Journey Optimizer?
Adobe Journey Optimizer is a comprehensive application designed to manage and optimize customer engagement across multiple channels. It leverages real-time insights and AI-driven decisioning to personalize customer journeys.
What is Adobe Experience Cloud?
Adobe Experience Cloud is a suite of applications and services designed to create personalized customer experiences at scale. It includes tools for analytics, content management, and journey orchestration.
Key Features
- Real-time Profiles & Insights: Build unified customer profiles from online and offline data. Built natively on the Adobe Experience Platform, Journey Optimizer lets you manage customer engagement across inbound and outbound channels using real-time insights and AI-driven decisioning so you can engage one customer – or millions – with relevant experiences anytime, anywhere.
- Omnichannel Orchestration: Manage customer engagement across various channels. Orchestrate and automate journeys based on real-time behavior, contextual changes, or business signals – all from a single application.
- Personalized Offer Decisioning: Use AI to determine the best offers for customers. Personalize engagement at scale with centralized decisioning, experimentation, and intelligence so you always deliver the “next best offer.”
- Customer Lifecycle Engagement: Engage customers at every stage of their journey. Manage broad marketing campaigns and personalized, one-to-one interactions alike to stay top of mind no matter where your customers roam.
- AI Assistant: Streamline workflows and enhance productivity with conversational AI. Quickly access product information, troubleshoot issues or learn new concepts. Perform tasks faster, whether it’s exploring data, creating content, or understanding operational insights.
More information
You can read the official announcement here: https://news.adobe.com/news/news-details/2024/Adobe-Transforms-B2B-Marketing-with-Generative-AI-Powered-Journey-Optimizer-to-Reach-Buying-Groups/default.aspx
For more information on Adobe Journey Optimizer as part of the Adobe Experience Cloud, please visit: https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html.
For our product page of Adobe, please click here: https://www.schneider.im/software/adobe/.
Also, you might find our page about Adobe Creative Cloud for Enterprise Edition 4 useful: https://www.schneider.im/adobe-creative-cloud-for-enterprise-edition-4/.
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