From March 26 until March 28, 2024, the Adobe Summit 2024 brought exciting announcements and advancements in AI-driven solutions, enhancing personalized customer experiences and content creation. This article displays the main new features and products in short.
Adobe Firefly Services and Firefly Custom Models (new features)
Revolutionizing content creation, Firefly Services and Custom Models empower personalization at scale. Custom Models allow enterprises to customize and train Firefly based on their own assets, while Firefly Services offer APIs for content generation and editing.
Announcement | Firefly Services Product page | Firefly Services Guide
Adobe Experience Manager Assets content hub (new feature)
The AEM Assets Content Hub facilitates brand-governed asset distribution across organizations. It acts as a unified content hub, integrating with Adobe GenStudio. Users can search for assets and create personalized variations using Firefly in Adobe Express.
Adobe Experience Manager Sites variant generation (new feature)
Brands can now create personalized content variants for different audiences using AEM Sites variant generation. Web page variants with personalized copy cater to target personas across industries, job roles, and age groups.
Adobe Workfront Planning (new feature)
Adobe Workfront Planning is a major release within Adobe Workfront. It provides a unified view of marketing activities through visual campaign calendars and dynamic briefs. It enhances planning and accelerates campaign delivery.
Adobe Content Analytics (new feature)
Adobe Content Analytics within Adobe Customer Journey Analytics leverages AI and machine learning to extract and organize content metadata from digital asset management systems (DAM). Marketers can correlate customer interactions with specific content elements and attributes.
Adobe Journey Optimizer B2B Edition (new product)
Coming soon, the Adobe Journey Optimizer B2B Edition is a new application built on the Adobe Experience Platform. Tailored specifically for B2B brands, this product focuses on personalized buying group journeys within target accounts.
Adobe Journey Optimizer: Enhanced Brand-Initiated Journey Orchestration (new feature)
Adobe Journey Optimizer (AJO) now offers improved orchestration of customer journeys. It now connects audience-centric campaigns with real-time customer signals so that the right customers are engaged, at the right time. Brands can better align their initiatives with customer needs. Furthermore, mobile and web channel enhancements in AJO provide comprehensive support including push, in-app, code-based experiences and message feeds.
Adobe Journey Optimizer Email Generation (new feature)
Using Adobe Journey Optimizer Email Generation, marketers can scale content creation during busy periods. Entire emails, including images and copy, are generated based on defined audience characteristics and campaign objectives.
Adobe Journey Optimizer & Adobe Experience Platform: Unified Experimentation (new feature)
This enhancement to Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), enables brands to conduct unified experimentation across these platforms. This integration streamlines experimentation efforts within the Adobe Experience Cloud suite.
Announcement | Product page AJO | Product page EAP
Adobe Experience Platform news
Adobe Experience Platform AI Assistant (new feature)
Powered by generative AI, the Experience Platform AI Assistant automates tasks, simulates outcomes, and generates new audiences and journeys within Adobe Experience Cloud applications.
Adobe Experience Platform: Real-Time Customer Data Platform Collaboration (new feature)
This new feature facilitates collaboration between advertisers and publishers for audience discovery, activation, and measurement without relying on third-party cookies.
Adobe Experience Platform: Federated Audience Composition (new feature)
Teams can now directly connect data from enterprise data warehouses to Adobe Experience Platform, augmenting real-time use cases without data duplication.
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