On August 28, 2024, Adobe announced the general availability of Adobe Workfront Planning. This new tool provides a comprehensive view of all marketing activities within an organization, enabling teams to plan and execute campaigns more efficiently.
What is Adobe Workfront Planning?
Adobe Workfront Planning is a part of Adobe Workfront, an enterprise work management application. It connects fragmented workflows and data across marketing teams, offering actionable insights to help brands execute campaigns faster.
Key Features
- Unified View: Provides a single view of campaign goals, timelines, and objectives.
- Generative AI Assistant: Supports queries and marketing brief creation.
- Actionable Insights: Offers curated visualizations and a conversational interface.
- Efficiency: Reduces the time needed to plan and launch new campaigns.
- Metadata Creation: Defines and creates the “metadata” of work for full visibility into marketing operations.
Licensing
Adobe Workfront Planning is available as part of the Adobe Workfront suite. The following criteria must be met to use Workfront Planning:
- A new Workfront plan and license. Workfront Planning is not available for legacy Workfront plans or licenses.
- An additional license for Workfront Planning.
- Your organization’s instance of Workfront must be onboarded to the Adobe Unified Experience.
For detailed pricing and to find the best package for your needs, contact the SCHNEIDER IT MANAGEMENT Team.
FAQ
What is the main benefit of Adobe Workfront Planning?
It provides a unified view of marketing activities, enabling faster and more strategic campaign execution.
How does the generative AI assistant help?
It supports queries, marketing brief creation, and provides actionable insights through a conversational interface.
Who can benefit from using Adobe Workfront Planning?
Marketing teams looking to streamline their workflows and improve campaign execution speed.
More information
You can find the official announcement here: https://news.adobe.com/news/news-details/2024/Media-Alert-Adobe-Announces-Workfront-Planning-to-Deliver-a-Unified-View-of-Marketing-Campaigns-and-Drive-Faster-Execution/default.aspx.
For more details on Adobe Workfront Planning, please visit: https://business.adobe.com/products/workfront/strategic-planning.html.
For our Adobe page, please visit: https://www.schneider.im/software/microsoft.
Please contact us for expert services on your specific Adobe requirements and to request a quote today.