{"id":40911,"date":"2024-04-03T15:50:02","date_gmt":"2024-04-03T13:50:02","guid":{"rendered":"https:\/\/www.schneider.im\/?p=40911"},"modified":"2024-04-19T11:33:58","modified_gmt":"2024-04-19T09:33:58","slug":"adobe-summit-2024-summary-of-news","status":"publish","type":"post","link":"https:\/\/www.schneider.im\/lu\/adobe-summit-2024-summary-of-news\/","title":{"rendered":"Adobe Summit 2024: Summary of News"},"content":{"rendered":"

From March 26 until March 28, 2024, the Adobe Summit 2024<\/strong> brought exciting announcements <\/strong>and advancements<\/strong> in AI-driven solutions, enhancing personalized customer experiences and content creation. This article<\/strong> displays the main new features and products<\/strong> in short<\/strong>.<\/p>\n

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Adobe Firefly Services and Firefly Custom Models (new features)<\/h2>\n

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Revolutionizing content creation, Firefly Services<\/strong> and Custom Models<\/strong> empower personalization<\/strong> at scale. Custom Models<\/strong> allow enterprises to customize and train Firefly<\/strong> based on their own assets<\/strong>, while Firefly Services<\/strong> offer APIs<\/strong> for content generation and editing.<\/p>\n

Announcement<\/a> | Firefly Services Product page<\/a> | Firefly Services Guide<\/a><\/p>\n

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Adobe Experience Manager Assets content hub (new feature)<\/h2>\n

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The AEM Assets Content Hub<\/strong> facilitates brand-governed asset distribution across organizations. It acts as a unified content hub<\/strong>, integrating with Adobe GenStudio. Users can search for assets and create personalized variations<\/strong> using Firefly in Adobe Express.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Experience Manager Sites variant generation (new feature)<\/h2>\n

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Brands can now create personalized content variants for different audiences<\/strong> using AEM<\/strong> Sites variant generation<\/strong>. Web page variants with personalized copy cater to target personas across industries, job roles, and age groups.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Workfront Planning (new feature)<\/h2>\n

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Adobe Workfront Planning<\/strong> is a major release within Adobe Workfront. It provides a unified view of marketing activities<\/strong> through visual<\/strong> campaign<\/strong> calendars<\/strong> and dynamic<\/strong> briefs<\/strong>. It enhances planning and accelerates campaign delivery.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Content Analytics (new feature)<\/h2>\n

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Adobe Content Analytics<\/strong> within Adobe Customer Journey Analytics leverages AI and machine learning<\/strong> to extract<\/strong> and organize<\/strong> content metadata from digital asset management systems (DAM).<\/strong> Marketers can correlate customer interactions with specific content elements<\/strong> and attributes<\/strong>.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Journey Optimizer B2B Edition (new product)<\/h2>\n

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Coming soon, the Adobe Journey Optimizer B2B Edition<\/strong> is a new application<\/strong> built on the Adobe Experience Platform. Tailored specifically for B2B brands<\/strong>, this product focuses on personalized buying group journeys<\/strong> within target accounts<\/strong>.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Journey Optimizer: Enhanced Brand-Initiated Journey Orchestration (new feature)<\/h2>\n

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Adobe Journey Optimizer (AJO)<\/strong> now offers improved orchestration of customer journeys<\/strong>. It now connects audience-centric campaigns with real-time customer signals<\/strong> so that the right customers are engaged, at the right time<\/strong>. Brands can better align their initiatives with customer needs. Furthermore, mobile and web channel enhancements<\/strong> in AJO provide comprehensive support including push, in-app, code-based experiences and message feeds.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Journey Optimizer Email Generation (new feature)<\/h2>\n

Using Adobe Journey Optimizer Email Generation<\/strong>, marketers can scale content creation during busy periods<\/strong>. Entire<\/strong> emails<\/strong>, including images and copy<\/strong>, are generated<\/strong> based on defined audience characteristics and campaign objectives.<\/p>\n

Announcement<\/a> | Product page<\/a><\/p>\n

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Adobe Journey Optimizer & Adobe Experience Platform: Unified Experimentation (new feature)<\/h2>\n

This enhancement to Adobe Experience Platform (AEP) <\/strong>and Adobe Journey Optimizer (AJO)<\/strong>, enables brands to conduct unified experimentation across these platforms<\/strong>. This integration streamlines experimentation efforts <\/strong>within the Adobe Experience Cloud suite<\/strong>.<\/p>\n

Announcement<\/a> | Product page AJO<\/a> | Product page EAP<\/a><\/p>\n

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Adobe Experience Platform news<\/h2>\n

Adobe Experience Platform AI Assistant (new feature)<\/h3>\n

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Powered by generative AI, the Experience Platform AI Assistant<\/strong> automates tasks, simulates outcomes, and generates new audiences and journeys<\/strong> within Adobe Experience Cloud<\/strong> applications.<\/p>\n

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Adobe Experience Platform: Real-Time Customer Data Platform Collaboration (new feature)<\/h3>\n

This new feature facilitates collaboration between advertisers and publishers<\/strong> for audience discovery, activation, and measurement<\/strong> without<\/strong> relying on third-party cookies<\/strong>.<\/p>\n

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Adobe Experience Platform: Federated Audience Composition (new feature)<\/h3>\n

Teams can now directly connect data from enterprise data warehouses to Adobe Experience Platform<\/strong>, augmenting real-time use cases without data duplication.<\/p>\n

Announcement<\/a> | Product Page<\/a><\/p>\n\t\t

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