{"id":46767,"date":"2024-10-30T22:06:33","date_gmt":"2024-10-30T21:06:33","guid":{"rendered":"https:\/\/www.schneider.im\/?p=46767"},"modified":"2024-10-30T22:12:02","modified_gmt":"2024-10-30T21:12:02","slug":"adobe-max-2024-summary","status":"publish","type":"post","link":"https:\/\/www.schneider.im\/lu\/adobe-max-2024-summary\/","title":{"rendered":"Adobe MAX 2024 Summary"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Adobe MAX 2024<\/strong> took place in October 2024 and is an annual <strong>creativity conference<\/strong>. It serves as a platform to showcase the latest innovations in Adobe\u2019s creative tools and technologies.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-46793\" src=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_1.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_1.png 800w, https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_1-500x281.png 500w, https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_1-150x84.png 150w, https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_1-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Next to innovations in existing products, like <a href=\"https:\/\/www.schneider.im\/lu\/adobe-photoshop-and-illustrator-new-innovations\/\">Photoshop and Illustrator<\/a> and <a href=\"https:\/\/www.schneider.im\/lu\/adobe-premiere-pro-innovations-powered-by-new-firefly-video-model\/\">Premiere Pro<\/a>, Adobe revealed the following innovations.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Firefly Video Model<\/strong><\/h2>\n<p style=\"text-align: justify;\">The Firefly Video Model, available in <strong>limited public beta<\/strong>, is the first publicly available video model designed to be commercially safe.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-46767-1\" width=\"800\" height=\"450\" poster=\"https:\/\/www.schneider.im\/media\/2024\/09\/Adobe-Firefly-Video-Model-Coming-Soon-\uff5c-Adobe-Video-mp4-image.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-1.mp4?_=1\" \/><a href=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-1.mp4\">https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><strong>Key Features<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>Enhancements to Firefly<\/strong> models include 4x faster image generation and new capabilities integrated into <strong>Photoshop, Illustrator, Adobe Express <\/strong>and now <strong>Premiere Pro<\/strong><\/li>\n<li><strong>Generative Extend <\/strong>(beta) for perfectly timed video edits: Powered by the <strong>Firefly Video Model<\/strong> and now available in the Premiere Pro beta, Generative Extend allows you to extend clips to cover gaps in footage, smooth out transitions, or hold on shots longer for perfectly timed edits.<\/li>\n<li><strong>Text to Video &amp; Image to Video<\/strong> (beta) for improved user controls and stunning video clips: Powered by the <strong>Firefly Video Model<\/strong> and now rolling out in <strong>limited public beta<\/strong> in the <strong>Firefly web app<\/strong>, creators can access new Text to Video and Image to Video capabilities. With Text to Video, video editors can generate video from text prompts, access a variety of camera controls such as angle, motion and zoom to finetune videos, and reference images for B-Roll generation that seamlessly fill gaps in a video timeline. Image to Video capabilities allow creators to bring still shots or illustrations to life by transforming them into stunning live action clips.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Licensing<\/strong><\/h3>\n<p style=\"text-align: justify;\">The <strong>Firefly Video Model<\/strong> is in <strong>limited public beta<\/strong>. During this limited public beta, <strong>generations are free<\/strong>. Adobe will share more information about Firefly video generation offers and pricing when the Firefly Video Model moves out of limited public beta.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Frame.io Version 4<\/strong><\/h2>\n<p style=\"text-align: justify;\">Released on October 14, 2024, Frame.io Version 4 is an updated collaboration platform for creative teams.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-46767-2\" width=\"800\" height=\"450\" poster=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-2-mp4-image.png\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-2.mp4?_=2\" \/><a href=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-2.mp4\">https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-2.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><strong>Key Features<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>Workflow Management<\/strong>: Customize and manage creative workflows.<\/li>\n<li><strong>File Transfer<\/strong>: Efficiently transfer and manage files.<\/li>\n<li><strong>Review and Approval<\/strong>: Streamline review cycles with stakeholders.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Licensing<\/strong><\/h3>\n<p style=\"text-align: justify;\">Frame.io Version 4 is included with Adobe Creative Cloud subscriptions. Frame.io V4 is available since October 14, 2024, for eligible Frame.io customers across plans.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>GenStudio for Performance Marketing<\/strong><\/h2>\n<p style=\"text-align: justify;\">October 14, 2024, announced the general availability of <strong>Adobe GenStudio for Performance Marketing<\/strong>, a new generative AI-first application that empowers brands and agencies to accelerate the delivery of global advertising and marketing campaigns.<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-46767-3\" width=\"800\" height=\"450\" poster=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-3-mp4-image.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-3.mp4?_=3\" \/><a href=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-3.mp4\">https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-30-Update-Adobe-MAX-2024-Summary-Video-3.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><strong>Key features<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>GenStudio for Performance Marketing<\/strong> is the <strong>latest enterprise application<\/strong> within Adobe GenStudio, Adobe\u2019s existing <strong>end-to-end content supply chain solution<\/strong> that optimizes the process of <strong>planning, creating, managing, activating and measuring content for marketing<\/strong> campaigns and personalized customer experiences.<\/li>\n<li>Adobe\u2019s new generative AI-first application <strong>brings marketers and creatives together<\/strong> to scale on-brand digital experiences through <strong>Adobe Firefly and third-party large language models<\/strong>, with the ability to organize, generate, remix and measure content variations that span use cases across performance, social, email, growth, and paid media marketing.<\/li>\n<li>Adobe expanded, <strong>integrated partnerships<\/strong> with <strong>Google\u2019s Campaign Manager 360<\/strong>, <strong>Meta<\/strong>, <strong>Microsoft Advertising<\/strong>, <strong>Snap<\/strong> and <strong>TikTok<\/strong>, where brands will soon be able to activate campaigns instantly across platforms and make timely adjustments via direct performance insights &#8211; along with native integrations across Adobe Experience Cloud applications.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Licensing<\/strong><\/h3>\n<p style=\"text-align: justify;\">Adobe GenStudio for Performance Marketing is available as part of the Adobe Experience Cloud.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Project Neo<\/strong><\/h2>\n<p style=\"text-align: justify;\">Project Neo, available in <strong>beta<\/strong> from October 14, 2024, is a web-based app for creating 3D content, designed for 2D designers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-46789\" src=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_2.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_2.png 800w, https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_2-500x281.png 500w, https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_2-150x84.png 150w, https:\/\/www.schneider.im\/media\/2024\/10\/SCHNEIDER-IT-MANAGEMENT-2024-10-23-Update-Website-Adobe-MAX-2024-Summary_2-768x432.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><strong>Key Features<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>3D Shape Creation: Create and edit 3D shapes in your browser.<\/li>\n<li>Non-Destructive Editing: Refine designs without altering the original.<\/li>\n<li>Integration with Illustrator: Open and edit Neo designs in Adobe Illustrator.<\/li>\n<li>Collaboration: Share designs and collaborate in real-time.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Licensing<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Project Neo is available to Creative Cloud subscribers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>More information<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li>Announcement <strong>Firefly Video Model: <\/strong><a href=\"https:\/\/news.adobe.com\/news\/2024\/10\/101424-adobe-launches-firefly-video-model\">https:\/\/news.adobe.com\/news\/2024\/10\/101424-adobe-launches-firefly-video-model<\/a> + Examples of AI <strong>generated videos<\/strong> on <strong>Firefly Web App<\/strong>: <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2024\/10\/14\/generate-video-beta-on-firefly-web-app\">https:\/\/blog.adobe.com\/en\/publish\/2024\/10\/14\/generate-video-beta-on-firefly-web-app<\/a><\/li>\n<li>Announcement <strong>io<\/strong> version 4: <a href=\"https:\/\/news.adobe.com\/news\/2024\/10\/101424-next-gen-of-adobe-frame-io-transforms-collaboration-for-creative-teams\">https:\/\/news.adobe.com\/news\/2024\/10\/101424-next-gen-of-adobe-frame-io-transforms-collaboration-for-creative-teams<\/a><\/li>\n<li>Announcement <strong>GenStudio for Performance Marketing:<\/strong> <a href=\"https:\/\/news.adobe.com\/news\/2024\/10\/101424-genstudio-for-performance-marketing\">https:\/\/news.adobe.com\/news\/2024\/10\/101424-genstudio-for-performance-marketing<\/a> + Product Page with demonstration: <a href=\"https:\/\/business.adobe.com\/products\/genstudio-for-performance-marketing.html\">https:\/\/business.adobe.com\/products\/genstudio-for-performance-marketing.html<\/a><\/li>\n<li>Announcement <strong>Project Neo<\/strong>: <a href=\"https:\/\/blog.adobe.com\/en\/publish\/2024\/10\/14\/take-your-creative-vision-new-dimensions-with-project-neo-beta\">https:\/\/blog.adobe.com\/en\/publish\/2024\/10\/14\/take-your-creative-vision-new-dimensions-with-project-neo-beta<\/a> + <strong>Product Page with examples<\/strong>: <a href=\"https:\/\/projectneo.adobe.com\/\">https:\/\/projectneo.adobe.com\/<\/a><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">For our <strong>Adobe page<\/strong>, please visit: <a href=\"https:\/\/www.schneider.im\/software\/adobe\/\">https:\/\/www.schneider.im\/software\/adobe<\/a>.<\/p>\n<p style=\"text-align: justify;\">Please <a href=\"https:\/\/www.schneider.im\/contact\/\">contact us<\/a> for <strong>expert services<\/strong> on your specific Adobe software and online services requirements and to <strong>request a quote today<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe MAX 2024 took place in October 2024 and is an annual creativity conference. It serves as a platform to showcase the latest innovations in Adobe\u2019s creative tools and technologies. &nbsp; Next to innovations in existing products, like Photoshop and Illustrator and Premiere Pro, Adobe revealed the following innovations. &nbsp; Firefly Video Model The Firefly [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":42432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,485,677,674,499,493],"tags":[],"class_list":["post-46767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-creative-cloud","category-adobe-express","category-adobe-firefly","category-adobe-genstudio","category-adobe-premiere-pro","category-adobe-substance-3d"],"_links":{"self":[{"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/posts\/46767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/comments?post=46767"}],"version-history":[{"count":3,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/posts\/46767\/revisions"}],"predecessor-version":[{"id":46799,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/posts\/46767\/revisions\/46799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/media\/42432"}],"wp:attachment":[{"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/media?parent=46767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/categories?post=46767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.schneider.im\/lu\/wp-json\/wp\/v2\/tags?post=46767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}