Adobe Creative Cloud: Important Licensing Changes

Effective July 1, 2025, several important changes will be implemented for the Adobe Creative Cloud for Teams and Adobe Creative Cloud for Enterprises offerings across all routes to market, including VIP Marketplace in commercial and government market segments.

Adobe Creative Cloud Event

 

Changes

Adobe Creative Cloud

  • Creative Cloud for Teams Pro Edition (now Creative Cloud Pro Plus for Teams):
    • Rebranding: Creative Cloud for Teams Pro Edition will be rebranded to Creative Cloud Pro Plus for Teams.
    • + More monthly generative AI credits included: Users will now receive 4000 monthly generative credits per user.
    • + Premium Adobe Firefly generative AI Features: Users now have access to Premium Adobe Firefly generative AI Features.
    • + Unlimited Adobe Stock standard assets: Users will now benefit from unlimited access to Adobe Stock standard assets. This means users can access a vast library of high-quality images, graphics, and other assets without additional costs.
  • Creative Cloud for Enterprise Edition 4:
    • – Price Increase: Creative Cloud for Enterprise Edition 4 and Edition 4 Plus will increase about 7 to 8% in price, with the exact amount varying based on regionality.
    • + More monthly generative AI credits included: Users will now receive 4000 monthly generative credits per user.
    • + Premium Adobe Firefly generative AI Features: Users now have access to Premium Adobe Firefly generative AI Features.
    • + Unlimited Adobe Stock standard assets: Users will now benefit from unlimited access to Adobe Stock standard assets. This means users can access a vast library of high-quality images, graphics, and other assets without additional costs.
  • – Less Generative AI credits for some Single App plans: The generative AI credit entitlements for most Single Apps for Teams will be updated. New subscribers will receive 25 monthly generative credits for specific Single Apps plans, a change from the previous 500 monthly generative AI credits. Find more below. There will be no changes to the pricing of Creative Cloud single app for Teams plans (including Pro versions). Existing subscribers of any paid Creative Cloud single apps for Teams plan will retain the monthly generative credits they currently get with their plan.
  • Generative Credit notifications: Starting June 17, 2025, Adobe will begin enforcing credit limits across Creative Cloud worldwide. In this course, Adobe will take the following measures for educating customers about generative credit usage in Adobe products:
    • All generative AI features that consume credits will have a symbol.
    • Customers will be notified when they begin to use a generative AI feature for the first time.
    • Customers will know when they are at 90% of their monthly credit limit.
    • Customers will never be charged for additional credits without consent. Paywalls will appear on the screen, and customers can either purchase additional credits or dismiss the paywall notification.
    • Credits will reset each month based on the customer anniversary date.
    • Customers can view their credit amount anytime via the Adobe Account menu in products.

 

New Creative Cloud lineup:

The below table shows the new B2B lineup of Creative Cloud offerings in Europe. Please be informed, that, as of July 1, 2025, there is a different product lineup in the United States than depicted below.

Changes in bold formatting:

Creative Cloud for teams Creative Cloud Pro Plus for teams (new name) Creative Cloud for Enterprise Edition 4
Category For Teams For Teams For Enterprise
Pricing changes Previous price levels apply Previous price levels apply Increased price
20+ Creative apps and services Included Included Included
Core Firefly capabilities Included Included Included
Monthly Firefly generative credit allocation per user 1000 4000 (was 3000) 4000 (was 3000)
Monthly Standard Adobe Firefly generative AI Feature Generations 1000

i.e. the above Credits

Unlimited Unlimited

+ Object Composites, Style Kits, Lip Sync

Access to Premium Adobe Firefly generative AI Features to support audio and video use cases Not Included Included Included
Unlimited access to Adobe Stock Standard Assets Not Included Included Included
Unlimited access to Adobe Stock Audio, Video and Premium assets Not Included Not Included Not Included
IP indemnification (Adobe Stock and Firefly) Not Included Up to $10k per asset Up to $10k per asset (VIP), Up to $3M per asset (ETLA)
Admin Features and Controls Baseline Baseline Advanced;

Single Sign-On (SSO)

 

Less Generative AI credits for some Single App plans

Starting July 1, 2025, new subscribers of some Creative Cloud single app for Teams plans will have 25 monthly generative credits. This is Adobe’s attempt to the attractiveness of Creative Cloud offers in comparison.

Affected Plans

The following Creative Cloud single app for Teams plans are impacted:

  • Photoshop Single App
  • Illustrator Single App
  • Premiere Single App
  • InDesign Single App
  • Lightroom Single App
  • After Effects Single App
  • Audition Single App
  • Animate Single App
  • Dreamweaver Single App
  • InCopy Single App

Unaffected plans

There will be no changes to monthly generative credits for new or existing subscribers of the following Teams-plans:

  • Express Premium
  • Adobe Stock (all plans)
  • Substance 3D Collection
  • Acrobat Standard/Pro
  • Creative Cloud Pro Edition for Teams Single App (all plans)

 

When and how will these changes take effect?

Customers with anniversary dates before July 1 (2025-07-01) will renew under the current Creative Cloud offers, while those with anniversary dates on or after July 1 (2025-07-01) will renew using the new Creative Cloud offers.

 

What should I do now?

To adapt to the upcoming changes in Adobe Creative Cloud for Teams licensing, you should evaluate your current subscriptions.

Review your current Adobe Creative Cloud subscriptions and consider whether any changes or upgrades are needed to align with the new offerings.

On July 1, 2025, these changes take effect. Hence, renew or add new subscriptions before that date to make use of the current licensing conditions.

 

Get help from the experts in Adobe licensing

Feel free to reach out to us to get an individualized simulation for your business case in order to compare all your options and to make an informed decision.

Questions about licensing?
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