On April 24, 2025, Adobe introduced new AI-powered capabilities in Adobe Express and Firefly. These updates are designed to enhance video editing, animation, and on-brand content creation. Also, these new Firefly models were introduced: Firefly Image Model 4 for lifelike images, Firefly Image Model 4 Ultra for very high detail and complexity, and the Firefly Video Model. Furthermore, Firefly Boards and Firefly Services bring new AI-backed solutions to businesses.
Adobe Express
What is Adobe Express?
Adobe Express is a comprehensive platform that allows users to create, edit, and share high-quality visual content. It offers a range of tools for designing graphics, videos, and other multimedia content, making it an essential tool for businesses and creative professionals. Adobe Creative Cloud users can use Adobe Express at no extra cost.
New Features in Adobe Express
These new features are available now in the web version of Adobe Express:
- Clip Maker: Clip Maker uses AI to transform longer-form video footage, such as podcasts and interviews, into shareable clips optimized for different channels. It identifies key moments, adds captions, and reframes clips to ensure they are engaging and ready for distribution.
- Generate Video: Powered by the Firefly Video Model, Generate Video uses text and image prompts to create custom, commercially safe b-roll and background footage. This feature allows you to generate high-quality video content quickly and efficiently, enhancing your visual storytelling.
- Enhance Speech: Enhance Speech removes distracting background noise, providing polished, professional-quality sound with just a tap. This feature ensures that your audio content is clear and of high quality, making it suitable for professional use.
- Video Self-Record: Video Self-Record allows users to record themselves directly in Adobe Express, adding a personal touch to tutorials, video podcasts, reels, and more. This feature simplifies the process of creating personalized video content.
- Drop Zone: Drop Zone compiles clips into seamless sequences, making it easy to rearrange and batch-edit video clips for quicker video editing. This feature streamlines the video editing process, saving you time and effort.
- Dynamic Animation: Dynamic Animation adds playful, natural motion to designs through advanced physics simulation. This feature brings static designs to life, making them more engaging and visually appealing.
- Generate Similar: Generate Similar expands on-brand creation capabilities, allowing you to generate cohesive content collections from a single on-brand image. Powered by commercially safe Firefly models, this feature ensures consistency and quality in your visual content.
- 30+ New Filters: Adobe Express now includes over 30 new filters powered by Photoshop’s industry-leading imaging technology. These filters provide professional polish to your images, helping you achieve the perfect look for your content.
Add-ons in Adobe Express
New add-ons in Adobe Express expand Adobe’s in-house capabilities with third-party functionalities.
Most add-ons are free to use, with some offering additional content or capabilities for purchase through the add-on or its developer. Express Premium does not guarantee additional upgrades within add-ons.
For example, you can use the “Gen Voice” add-on to generate an audio clip of a text, written by you, in the AI-generated voice of your choosing, for example your own voice. Upload a clip of your voice and input a text to generate an audio-file.
Adobe Firefly
What is Adobe Firefly?
Adobe Firefly is an all-in-one app designed to revolutionize AI-assisted content creation. This innovative platform allows creators to generate images, videos, audio, vectors, and designs from a single, integrated home. Adobe’s AI models are also branded under the Firefly name, and are available in most Adobe applications, including Express and Photoshop.
New Firefly Models
- Firefly Image Model 4: This model is designed for lifelike image quality, providing creators with more control over the structure and style of outputs. It supports up to 2k resolution, allowing for precise cropping and recomposing without sacrificing quality.
- Firefly Image Model 4 Ultra: This model excels in rendering complex scenes with very high detail and realism.
- Firefly Video Model: Now generally available, this model generates 1080p video clips from text prompts or images. It offers detailed camera settings and intuitive controls.
- Adobe Vector Model: This model powers the new Text-to-Vector capability, allowing designers to create fully editable vector-based artwork, logos, product packaging, icons, scenes, and patterns from simple text prompts.
Firefly Boards
Firefly now includes the all-new Firefly Boards, available in public beta. This AI-first surface is designed for moodboarding, exploring creative concepts, iterating on hundreds of variations at once, and collaborating on ideation. Firefly Boards make it easier for creative teams to align on ideas before moving into production.
Partner Models
Firefly also offers the flexibility to experiment with models from partners like Google Cloud and OpenAI, with additional models from fal.ai, Ideogram, Luma, Pika, and Runway coming soon. This allows creators to explore different aesthetic styles and choose the best model for their needs.
Firefly Services
Adobe Firefly Services is a collection of generative AI and creative APIs that brings AI innovations directly into content production workflows. It helps businesses accelerate repetitive tasks like resizing assets for different marketing channels. New APIs, including Text-to-Video and Image-to-Video, are available in beta.
More Information
Announcements: https://news.adobe.com/news/2025/04/adobe-introduces-new-ai-powered-video-tools-adobe-express and https://news.adobe.com/news/2025/04/adobe-revolutionizes-ai-assisted-creativity-firefly.
Adobe Express Add-Ons documentation: https://community.adobe.com/t5/adobe-express-discussions/design-better-with-adobe-express-add-ons/td-p/14516210.
Adobe Firefly Boards: https://www.adobe.com/products/firefly/features/moodboard.html.
Adobe Firefly Services: https://business.adobe.com/products/firefly-business/firefly-services.html.
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