Improve image and video quality with advanced AI enhancement technologies. On June 25, 2026, Adobe announced that it has entered into a definitive agreement to acquire Topaz Labs, a company specializing in AI-powered image and video enhancement. Summary Adobe plans to acquire Topaz Labs
Lock in your current Adobe pricing before the June 1, 2026 update: Effective June 1, 2026, Adobe is adjusting prices for most Creative Cloud and Acrobat products on the VIP Marketplace. A wide range of other Adobe products and the full Education and Government pricelists are not affected.
Business requirements often change long before license renewals. To increase licensing flexibility, Adobe introduced mid-term upgrades in the Adobe VIP Marketplace for selected products. Some upgrade paths are already available, with more to follow throughout the coming months. Summary Adobe now allows mid-term
October 28, 2025 Adobe announced major updates to its Creative Cloud subscription at the Adobe MAX 2025 conference, including new names for business plans, changes in licensing, and modifications to generative Artificial Intelligence (AI) credit allocations. These changes aim to give creative users more
Effective November 1, 2025, Adobe changes the pricing of Adobe Captivate across all regions and market segments. This adjustment reflects the continuous improvements made to the product and the introduction of new capabilities, including Generative AI. The next major version, Adobe Captivate 13, will be released
Effective October 1, 2025, Adobe will introduce the new Creative Cloud Pro Plus for Students offer. This update includes changes to pricing and discount eligibility that educational institutions need to be aware of. The Faculty/Staff offer remains unchanged. What is Creative Cloud Pro Plus for
Reminder: On July 1 and September 1, 2025, several important changes were made to the Creative Cloud licensing lineup, including rebranding, various feature upgrades and additions, and price increases. These offerings are available across all routes to market, including VIP Marketplace in commercial and government
Effective May 16, 2025, Adobe Photoshop Elements 2025, Adobe Premiere Elements 2025, and the Photoshop Elements & Premiere Elements 2025 bundle are available. These offerings provide powerful yet easy-to-use photo and video editing tools at a fair price. This is ideal for users seeking
Effective June 5, 2025, Adobe introduces new licensing options for Firefly: Firefly Premium for teams, Firefly Standard/Pro/Premium for enterprise. These standalone Firefly licenses bring more flexibility to licensing Adobe’s AI capabilities within your organization. What are Adobe Firefly Standard/Pro/Premium? For customers, who want