October 28, 2025 Adobe announced major updates to its Creative Cloud subscription at the Adobe MAX 2025 conference, including new names for business plans, changes in licensing, and modifications to generative Artificial Intelligence (AI) credit allocations. These changes aim to give creative users more
Effective November 1, 2025, Adobe changes the pricing of Adobe Captivate across all regions and market segments. This adjustment reflects the continuous improvements made to the product and the introduction of new capabilities, including Generative AI. The next major version, Adobe Captivate 13, will be released
Effective October 1, 2025, Adobe will introduce the new Creative Cloud Pro Plus for Students offer. This update includes changes to pricing and discount eligibility that educational institutions need to be aware of. The Faculty/Staff offer remains unchanged. What is Creative Cloud Pro Plus for
Reminder: On July 1 and September 1, 2025, several important changes were made to the Creative Cloud licensing lineup, including rebranding, various feature upgrades and additions, and price increases. These offerings are available across all routes to market, including VIP Marketplace in commercial and government
Effective May 16, 2025, Adobe Photoshop Elements 2025, Adobe Premiere Elements 2025, and the Photoshop Elements & Premiere Elements 2025 bundle are available. These offerings provide powerful yet easy-to-use photo and video editing tools at a fair price. This is ideal for users seeking
Effective June 5, 2025, Adobe introduces new licensing options for Firefly: Firefly Premium for teams, Firefly Standard/Pro/Premium for enterprise. These standalone Firefly licenses bring more flexibility to licensing Adobe’s AI capabilities within your organization. What are Adobe Firefly Standard/Pro/Premium? For customers, who want
Effective March 15, 2025, Adobe is introducing new licensing plans for Adobe Firefly: Firefly Standard and Firefly Pro. A new Firefly Premium plan will follow soon. Also, the new Firefly application is available, including the Firefly Video Model and more. Introducing the New
In January and February of 2025, Adobe introduces major new updates in Adobe Premiere Pro, After Effects, Illustrator, Lightroom and Frame.io. Also, it introduced Project Neo, an application used to easily transform 2D into 3D assets. These updates significantly reduce the time spent on
Adobe MAX 2024 took place in October 2024 and is an annual creativity conference. It serves as a platform to showcase the latest innovations in Adobe’s creative tools and technologies. Next to innovations in existing products, like Photoshop and Illustrator and Premiere Pro,
Effective April 15, 2026, the Citrix License Activation Service (LAS) will replace the current method of managing and activating Citrix licenses. As this represents an important shift, we understand that
Effective April 1, 2026, Adobe announced a price increase for Acrobat Standard for business (Teams and Enterprise) customers. This applies to subscriptions under Adobe’s Value Incentive Plan (VIP, such as
On January 23, 2026, Microsoft announced that Microsoft Entra ID P2 and Microsoft Defender for Endpoint P2 became available as add-on offerings through the Cloud Solution Provider (CSP) program. This