On September 16, 2024, Adobe announced significant innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact.
What is Adobe Experience Cloud?
Adobe Experience Cloud provides the most comprehensive set of applications, capabilities, and services specifically designed to address today’s need for personalized customer experiences at scale. As organizations embrace image and copy generation tools – from Adobe Firefly to Adobe Experience Manager – to assist in the ideation and refinement of marketing assets, the need to show return-on-investment has also heightened. Brands can address this by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights.
New Adobe Experience Cloud innovations include:
- Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can then bring these insights directly into CJA, providing a holistic view of the entire customer journey across touchpoints. Adobe Content Analytics is made possible by correlating specific attributes – including colors, objects and locations – with direct customer interactions. For example, a marketer promoting a new hotel property would be able to optimize their web content based on which creative elements – mountains, green spaces or cityscapes – result in more bookings.
- AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS and more, while having it optimized for certain target audiences based on language, tone and content type. As the assets are being generated, marketers instantly receive multiple copy and imagery variations to drive real-time performance testing and experimentation.
- Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services. Consumers will be automatically presented with top-performing content variations, providing marketers a better understanding of which assets resonate most with target audiences.
Licensing
Adobe Experience Cloud is available through various licensing options. Businesses can choose the plan that best fits their needs, with options for small to large enterprises. Reach out to SCHNEIDER IT MANAGEMENT to find the best licensing scenario for your specific needs.
More information
You can read the official announcement here: https://news.adobe.com/news/2024/09/091624-aec-analytics.
For more information on Adobe Experience Cloud, please visit: https://business.adobe.com/.
Here you can find an overview of the various Adobe Experience Cloud products: https://business.adobe.com/products/adobe-experience-cloud-products.html.
For our Adobe page, please visit: https://www.schneider.im/software/adobe/.
Please contact us for expert services on your specific Adobe requirements and to request a quote today.