Coordinate AI agents across analytics, content, and journeys from one layer. Effective in June 2026, Adobe made CX Enterprise Coworker generally available. Summary Adobe CX Enterprise Coworker is an outcome-oriented, agentic AI solution for marketing and customer-experience (CX) teams. It acts as a
Effective March 18, 2025, Adobe has introduced new products and partnerships, enhancing the possibilities of creating and editing with Adobe, and expanding its generative AI capabilities. New Products On Adobe Summit, Adobe introduced new AI-focused solutions that are still in development and will
On October 14, 2024, Adobe announced the beta availability of new Firefly-powered video editing workflows in Premiere Pro. These innovations aim to enhance the performance and user experience for video professionals. What is Premiere Pro with Firefly Video Model? Premiere Pro is Adobe’s
On September 16, 2024, Adobe announced significant innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact. What is Adobe Experience Cloud? Adobe Experience Cloud provides the most comprehensive set of applications,
On August 7, 2024, Adobe introduced the Generative AI-powered Journey Optimizer, revolutionizing B2B marketing. This tool is now available as part of Adobe Experience Cloud. What is Adobe Journey Optimizer? Adobe Journey Optimizer is a comprehensive application designed to manage and optimize customer
Effective June 27, 2024, Adobe Content Hub, a digital asset management system, is available and integrated with Adobe Experience Manager (AEM) Assets. In the future, Adobe Content Hub will also power Adobe GenStudio, an AI-based application for planning, creating, managing, activating, and measuring on-brand,
Effective June 6, 2024, Adobe Experience Platform (AEP) AI Assistant is generally available. This already included tool brings AI-capabilities in a chatbot style to the AEP. You can access AI Assistant in Adobe Experience Platform, Adobe Real-Time CDP, Adobe Journey Optimizer, and Customer Journey
In May 2024, Adobe and IBM announced a partnership to transform customer experiences using Adobe Acrobat AI Assistant, powered by IBM’s watsonx and hybrid cloud technologies. Also, IBM’s watsonx is being integrated in the Adobe Experience Platform. This collaboration aims to deliver personalized customer
Effective March 26, 2024, Adobe and Microsoft have announced plans to integrate Adobe Experience Cloud with Microsoft 365 Copilot. This will bring Adobe’s AI-capabilities for marketers into their Microsoft 365 Copilot experience. Details on when this will become available have not been shared yet.