October 28, 2025: Adobe announced at its Adobe MAX 2025 conference the introduction of a new AI Assistant (in beta) within Adobe Express. This AI Assistant provides a conversational way for users to create and edit content by simply describing what they want to
October 28, 2025 Adobe announced major updates to its Creative Cloud subscription at the Adobe MAX 2025 conference, including new names for business plans, changes in licensing, and modifications to generative Artificial Intelligence (AI) credit allocations. These changes aim to give creative users more
On April 24, 2025, Adobe introduced new AI-powered capabilities in Adobe Express and Firefly. These updates are designed to enhance video editing, animation, and on-brand content creation. Also, these new Firefly models were introduced: Firefly Image Model 4 for lifelike images, Firefly Image Model
Adobe MAX 2024 took place in October 2024 and is an annual creativity conference. It serves as a platform to showcase the latest innovations in Adobe’s creative tools and technologies. Next to innovations in existing products, like Photoshop and Illustrator and Premiere Pro,
On October 8, 2024, Adobe announced the web app Adobe Content Authenticity. This app helps creators protect their work, gain attribution, and build trust. The Content Authenticity web app will be available as a free public beta in Q1 2025. Adobe’s plan is to
Effective June 27, 2024, Adobe Content Hub, a digital asset management system, is available and integrated with Adobe Experience Manager (AEM) Assets. In the future, Adobe Content Hub will also power Adobe GenStudio, an AI-based application for planning, creating, managing, activating, and measuring on-brand,
On April 23, 2024, Adobe introduced new AI innovations at Adobe MAX London. Firefly: Firefly Image 3 Foundation Model (beta) Now also available in the latest edition of Adobe’s Creative Cloud for Enterprise, the Firefly Image 3 Foundation Model brings massive advancements to
Effective February 13, 2024, Adobe and TikTok have announced a first-of-its-kind integration with TikTok’s Creative Assistant, which is set to revolutionize the way we create and optimize video content. This integration is designed to make the process of ideating, creating, and optimizing standout video
Effective September 13, 2023, Adobe Firefly for Enterprise is generally available and allows businesses to confidently deploy AI-generated content. Firefly for Enterprise introduces cutting-edge AI capabilities to Adobe GenStudio and Express for Enterprise and can be found in various Adobe applications. Comparing Adobe